New Media: Are we difference makers just by accident?
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Sameer Kumar , Hyderabad: Mar 31 2008
Made Popular Mar 31 2008

new media
Is the modern media really a difference maker or is it just another profession, which is claiming a moral high ground that does not exist? I have seen in the last month issues ranging from Tibet to Indian Hockey right here on Insta and also else where in mainstream print and electronic media. There seems to be a trend that is scary and that almost conveys the message- that we as modern media are committed to making a difference, if only by chance. If that is the trend that we wish to set and follow, then maybe we just no longer hold any right to call ourselves as a constructive part of modern society. This by no means is to say that modern media is inept and never makes an impact but is trying to question if we have made enough of it.

Media today is strong and a medium that can capture hearts and minds. Only yesterday I saw one of my friends on Insta make a comment saying that media is the fourth pillar of a nation- apart from the legislative, administrative and the judiciary. So are we conducting ourselves in a manner that is fit to carry such a mantle? I recently saw a program of Larry King Live on pro-wrestling and it was edited in such a fashion that you knew the only purpose of the show was to make the pseudo-sport look bad. Irrespective of our personal opinions, do we have that right to play with facts and edit content to suit our motives and increase the TRPs? While that incident is not isolated, it does stem from Ted Turner’s hate for the sport. CNN later went on to apologize, but it was just a cover up; to say the least.

It is almost as if every channel that is news based in India today is an extension of an entertainment channel. There are stories and issues that get attention and certain problems are solved because of media impact. I will not and cannot take away that credit. But it looks as if that only happens by accident as if no action on a particular story is taken up; it is forgotten and shelved within no time. I do understand the constraints of reporting, but sometimes it would be nice if more of a follow up could be taken on certain issues. Sure we went crazy at K.P.S. Gill for the early exit of Indian Hockey from Olympics, but have conveniently forgotten it just after 2 days.

We talk about sleeping members in parliament, corruption in every sector and also about how we are not progressing as a nation and as a planet. But then, we forget all that the next day a star gets engaged or Britney checks herself in to rehab again... For the 127th time or so. This is not to say that entertainment news has to die, but it can have its own small section; not the main page please. The famous and common reply to this is, “We are giving people what they want to see’ or a more simple, “The market governs the industry”. Industry!! That is what we are now- Just a working unit that produces end result with the base motive of gaining profit- Is that what we are reducing ourselves to?

If we are only giving people what they want to see and not what they should see and respond to, then how is that any different from the not-so-famous ‘Vote-Fetching Policies’ that politicians dish out? If we play to TRP ratings, then do we have a right to criticize those who stoop down to play politics with arithmetic and chemistry? This is not a criticism, but just a kind of introspection. Since the past two days a couple of my friends have reminded me of what is our true responsibility. Make profits in the way; I have no problem with that. But do not make those profits as motives. If we choose to make a difference, we must try leading that path and we can do that a lot better than what we are doing right now.

This is not to say that modern media has failed, but it has fallen in to a bad habit. For the potential it has, it still is an under-achiever. So instead of patting ourselves on the back, let us take that much needed hard kick on the back and move forward. Let us be the strongest pillar of modern democracies and for that we cannot be difference-makers by accident, we need to get there with purpose.

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1 Stars
Interesting write up.. the media is changing its face and now and everyone is a press in 21st century. People need a platform to report an incident and share their own views on any incident of global or local importance. Instablogs is doing exactly the same by providing common people a platform to share their views with people of rest of the world. Here, there is no fight for TRPs...
1 Stars
Sameer Kumar
Hyderabad, India
I was not talking about just us, but was trying to take a look at media as a whole. I do not think I stated that this was exclusively about us, but if that is the impression you get from the write up, then let me tell you that it is not the case. I was talking more about my TV and even you know how that goes. Yes, there are no TRPs here and I’m happy for that. Let it remain that way.
3 Stars
Let me add one more thing here..mainstream media is now not talking about facts but assumptions only. You may hear lines like ... this is being said, It is just as, I do believe, its my view... Where are facts in the news? Mainstream media has become a medium to create rumours. People in power openly use the medium to create propaganda against their business or professional rivals. It is the story of almost every country where media has strong voice.
1 Stars
Sameer Kumar
Hyderabad, India
@Pratyush
You are so right on that. Gossip is the in thing in mainstream media these days. What are the stars thinking and who are they flirting with- that is the big issue. There are some channels that are so low, that they would almost talk endlessly about Aishwarya’s horoscope only for a couple of days. This probably is a whole different issue.

I was actually more bothered about the guys who pick up news that matters and makes an impact and then forget it by the time next big story hits. We talked right here extensively about Indian Hockey and so did a million channels two weeks back. But now we are content to move on, even without worrying until the next big loss. I bet we will talk here and everywhere about why we didn’t win an Olympic gold very soon and then forget it sooner. Media is doing a fine job, but its success cannot be accidental. A bit more perseverance- maybe!

I bet Goebbels would have loved this era; right?
1 Stars
Justin
Baton Rouge, United States
The internet couldn't have come along at a better time. Right as the Corporate Media failed us more than ever before, the internet filled the void left behind...but of course we're not supposed to be critical of this articles alleged generalizations.
1 Stars
Muhammad
Islamabad, Pakistan
It really entertains me to see how much of a bias most of the mainstream media outlets throws at our faces...i really watch it to get the fun out of it, however, talking about the role of the new media..i think i no longer be able to laugh at things being reported coz sooner or later we will be having Citizen Journalists standing all over the place getting ready to pen down a story without ”ifs”, ”buts” and ”i think”, ”my suggestion” and crap we have to take in every day.
1 Stars
Sameer Kumar
Hyderabad, India
Justin, you are more than allowed to be critical of what you want. That is the beauty of where we are. As far as generalizations go, the problem is that several specific examples just take up too much space and you will be left with is a piece that is so long that you won;t get to the end of it. Many already tell me the present stuff is too long, so the generalizations stem from a consistent pattern.
1 Stars
Sameer Kumar
Hyderabad, India
@ Muhammad
So entertainment is what you are looking for in news? Very interesting. I suppose this is exactly the reason why programs are stooping such new lows. So you feel the if’s and buts and personal opinions are crap... I might be tempted to say that is the why Pakistan is struggling with democracy- Lack of belief in freedom of expression. But then I do not want to be accused of another generalization and I’m sure that there are plenty across the border who love to have a say and being told gossip, so i will not say so.
1 Stars
Ranita
kolkata, India
Media has obviously undergone a huge evolution under the last few decades. But whether it is for the good or bad that is a real question. With incidents like the paparazzi chasing Princess Diana to death only to seek exclusive news item and Daniel pearl getting killed in teh cluthches of marauding terrorism only becoz he wante to prove the edge of his news item and his dare devil spirit rather gives negatively novice versions of teh change. These days i get seek and tired of the continuous repetitions of how exclusive a particular channel is in telecasting a nerws item and that too they are the first ones in the list. it is so bugging, a creepy voice just muttering a few sentences about the actual news and thereon repeating the same lines over and over again. Just one question, is the purpose of the channel to telecast a news in the best possible way to the viewers or is it to prove hopw efficient the channel is that they are showing it before anybody else could cover the news?? If this is called making a difference then i have to think otherwise for sure!!
1 Stars
Sameer Kumar
Hyderabad, India
@Ranita
Death of the Queen of Hearts... I suppose that is a sore point that most of us still feel very sad about. I totally understand your frustrations and I suppose i can also imagine very easily the channels you are talking about. Yes, it is more than just annoying. It is not the path we wish to take and that attitude of mainstream media has to change before it is taken too far forward. I just hope that it does change.
1 Stars
Fredrik
Stockholm, Sweden
Hey TRP thing is and will remain in existence for sure. The only difference is that readers won’t be forced to remain passive anymore. The social media has developed because people wanted to express their views also; and it proved that many times they are far more important than the main content.

The traditional media has lost the ‘everything-here-gospel-truth’ status. Readers have realized that stories can be plant also and with that evaporated their faith in it.

The point about entertainment news being given importance can’t be even answered by social media. On the other hand the problem will get more amplified. The modern generation is under no obligation to read or even glimpse the political or any other news in which they have no interest. Earlier, at least, they saw some headlines which surfing the channels.

But it can not be rejected that social media is here and here to stay and grow.
1 Stars
Sameer Kumar
Hyderabad, India
Social Media is indeed here to stay and it will continue to grow. It will be important how we use it and how well we make sure that it takes the right path forward.
1 Stars
One line that really gets to me is ”he/she said and i quote”
The news reporters look like some preprogrammed machines who are around to present news in the most insipid way ever possible. Why can’t they learn to express rather than monotonously read out news with an Americanised drawl?
1 Stars
Sameer Kumar
Hyderabad, India
yes, that is true. Maybe they are too concerned to be politically correct and they do not want to screw up somebody. It is probably the fact that they are strictly told to do so. I think this ’i quote’ thing started only recently. I did notice it only recently.
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